CURRENT AFFAIRS & CASES


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In this overview we keep you informed about our current projects, activities and more.

DECODING THE #POPULARITYDNA - POPULARITY STUDY 2022 ON THE FUSSBALL BUNDESLIGA

Tracking the DNA - popularity from a unique perspective

The abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability. But the popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects.
For this reason, SLC Management has once again taken on the task of compiling the annual popularity study and answering the following questions:
  • Which Bundesliga soccer club is the most popular and why?
  • What makes a club popular in the first place?
  • How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?
Mehr...

DECODING THE #POPULARITYDNA - POPULARITY STUDY 2021 ON THE SOCCER BUNDESLIGA

Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.

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DECODING THE #POPULARITYDNA - 2020 BUNDESLIGA POPULARITY STUDY

The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.

Mehr...

#SPOBIS20 - SLC Management & TÜV Rheinland attend Europe's biggest sports business congress

From the 29th to 30th of January, Europe's largest sports business event, the SPOBIS, took place in Düsseldorf. With over 3,500 participants, the majority being decision makers from key players in the European football business, more than 80 hours of program and 175 speakers, SPOBIS is the event in the European sports business calendar. Right in the middle of it, SLC Management again showing a strong presence with its own stand on the topic "Fact-based Monitoring in the international Sports-Eco-System" together with TÜV Rheinland.

Mehr...

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